Job Description

• Develop and implement the overall market research and business development strategy, aligning it with the company's strategic objectives.

• Lead the development and execution of the company's business plan, including financial projections and resource allocation.

• Identify and analyze emerging market trends, competitive landscapes, and potential business opportunities.

• Conduct SWOT analyses to assess the company's strengths, weaknesses, opportunities, and threats.

• Oversee the development and management of the department's budget.

• Develop key performance indicators (KPIs) and metrics to track the effectiveness of market research and business development initiatives.

• Design and conduct market research studies to understand customer needs, preferences, and market dynamics.

• Analyze market data and provide insights to inform business decisions and product development.

• Monitor competitor activities and identify potential threats and opportunities.

• Conduct customer satisfaction surveys and analyze feedback to improve service delivery.

• Identify and evaluate potential new business ventures, partnerships, and market expansion opportunities.

• Develop and implement market entry strategies for new products and services.

• Build and maintain relationships with key stakeholders, including potential customers, partners, and industry influencers.

• Lead the development of compelling value propositions and marketing materials.

• Oversee the implementation of market expansion and diversification projects.

• Develop and implement marketing and promotion strategies to enhance brand awareness and generate leads.

• Oversee the creation of marketing collateral, including brochures, website content, and social media posts.

• Manage the company's public relations and media outreach efforts.

• Collaborate with sales teams to develop effective sales strategies and materials.

• Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed.

• Lead, manage, and mentor the market research and business development team.

• Set clear performance expectations and provide regular feedback and coaching.

• Foster a collaborative and high-performing team environment.

• Identify training and development opportunities for team members.

• Prepare and present regular reports on market research findings, business development activities, and marketing performance to senior management.

• Communicate effectively with internal and external stakeholders.