Marketing and Sales Performance and Planning Manager
Cabby Share- Ethiopia, Addis Ababa
Posted
105 days ago
Full Time
Job Description
Marketing and Sales Performance and Planning Manager who will contribute to CABBY by driving growth and ensuring the success of the company’s services. You will be responsible for developing a strategic and analytical approach, combined with industry-specific knowledge and strong leadership skills, to effectively manage marketing and sales initiatives, optimize performance, and lead a dynamic team in a highly competitive and rapidly evolving industry.
Roles and Responsibilities:
A. Market Analysis and Strategy Development
Conduct in-depth Market Research to understand customer preferences, competitor strategies, and market trends in the mobility sector.
Develop targeted marketing and sales strategies to attract new riders and retain existing ones.
B. Campaign Management
Plan, execute,d and oversee marketing campaigns across various channels (digital, social, media, outdoor advertising, partnerships, etc).
Analyze the effectiveness of campaigns and adjust strategies to optimize performance.
C. Customer Acquisition and Retention:
Design and implement programs to acquire new customers and increase the lifetime value of existing customers.
Oversee loyalty programs, promotions, and special offers to drive customer engagement.
D. Partnership Development:
Establish and maintain Partnerships with businesses, municipalities, and other stakeholders to expand the service reach and enhance brand visibility.
Negotiate and manage partnerships to ensure mutual benefits and strategic alignment.
E. Budget and Financial Management:
Manage the marketing and sales budget, ensuring cost-effective use of resources.
Forecast sales and marketing expenses and monitor financial performance against targets.
F. Team Leadership:
Lead a team of marketing and sales professionals, providing guidance, support, and professional development opportunities.
Foster a collaborative and innovative team environment.
G. Technology Integration:
Utilize technology and data analytics to enhance marketing and sales efforts.
Implement customer relationship management (CRM) systems and other tools to track and improve performance.
Job Requirement
Qualification and Experience:
Bachelor’s degree in marketing, Business Administration, or related fields.
10 Years of experience with 5 years of direct experience in a managerial role preferably in a mobility or ride-hailing company.
Experience working in startup companies.
Experience developing long-term strategies and adapting them to a fast-changing market.
Experience in sales planning, execution, and achieving revenue targets.
Knowledge and Skills:
Understanding the ride-sharing/mobility services industry, including key players, regulations, and technological trends.
Awareness of urban mobility challenges and solutions.
Ability to analyze large datasets to derive actionable insights.
Ability to use data analytics tools and software.
Proficient in using digital marketing, social media strategies, and traditional marketing methods.
Excellent negotiation and relationship building.
Excellent at Leading and motivating diverse teams.
Strong Communication and Interpersonal skills.
Required Skills
Social media and mobile marketing.
Sales
Business Development
Customer Relationship Management (CRM)
Business Process Modeling
Sales reporting
Market research
About Cabby Share
Marketing
Ethiopia, Addis Ababa
Cabby is a technology company that provides ride-sharing and carpooling services. Its main objective is to benefit both the passeng...
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