Job Description

We are seeking a talented Marketing Officer to join our team and play a key role in developing and implementing strategic marketing initiatives to promote our import/export products and services.

Responsibilities:

• Conduct market research to understand customer needs, industry trends, and competitor activity in the Ethiopian market.

• Develop and implement comprehensive marketing plans to achieve sales targets and brand awareness objectives.

• Create engaging marketing materials, including brochures, presentations, website content, and social media posts tailored to the Ethiopian audience. 

• Manage and execute digital marketing campaigns (e.g., Google Ads, social media marketing) to generate leads and drive traffic to our website.

• Organize and participate in trade shows, exhibitions, and other promotional events to showcase our products and services.

• Build and maintain strong relationships with media outlets to secure positive press coverage.

• Monitor the performance of marketing campaigns and adjust strategies as needed to optimize results.

• Work collaboratively with the sales team to develop and execute effective sales and marketing strategies.