Digital Equb Financial Technologies PLC- Ethiopia, Addis Ababa
Posted
281 days ago
Full Time
We are seeking a passionate and results-oriented Marketing Manager to join our team and lead the development and execution of strategic marketing initiatives. You will be responsible for driving brand awareness, generating leads, and ultimately increasing sales and revenue for our company.
Responsibilities:
Develop and implement comprehensive marketing plans and campaigns across various channels (online, offline, social media, etc.).
Conduct market research and competitor analysis to identify opportunities and develop effective marketing strategies.
Manage and optimize marketing budgets, ensuring efficient use of resources.
Create and manage engaging content, including social media posts, blog articles, email newsletters, etc.
Oversee the development and implementation of digital marketing campaigns, including SEO, PPC, and email marketing.
Analyze marketing campaign performance and make data-driven decisions for improvement.
Build and maintain relationships with key media outlets and influencers.
Manage a team of marketing professionals or collaborate effectively with external agencies.
Stay up-to-date on the latest marketing trends and technologies.
Present marketing data and insights to senior management.
Bachelor's degree in Marketing or a related field.
Minimum of 3 years of experience in a marketing management role.
Proven track record of success in developing and executing successful marketing campaigns.
Strong understanding of marketing principles and best practices.
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.
Proficient in marketing automation tools, web analytics platforms, and content management systems (CMS).
Experience with social media marketing is a plus.
Marketing
Ethiopia, Addis Ababa
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