Job Description

We are seeking a passionate and data-driven Digital Marketer to join our team and drive brand awareness, engagement, and lead generation through various online channels. You will be responsible for developing and executing effective digital marketing campaigns, analyzing performance, and staying ahead of the latest trends.

Responsibilities:

Strategy and Planning:

• Conduct market research and competitor analysis to inform digital marketing strategy.

• Develop and implement digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, content marketing).

• Set campaign goals and objectives aligned with overall business objectives.

• Create and manage content calendars for different channels.

Campaign execution and analysis:

• Manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.).

• Optimize website content and on-page SEO for improved search ranking.

• Develop and execute social media strategies to build brand awareness and engagement.

• Create and implement email marketing campaigns to nurture leads and drive conversions.

• Analyze campaign performance using web analytics tools (Google Analytics, etc.).

• Report on campaign results and recommend improvements based on data insights.

Content creation and optimization:

• Create engaging and informative content for websites, social media, and email campaigns.

• Conduct keyword research and optimize content for search engines.

• Stay up-to-date on the latest content marketing trends and best practices.