We are seeking a passionate and results-oriented Marketing Manager to lead the execution and evaluation of our marketing strategies. You will be responsible for overseeing all aspects of our marketing efforts, from campaign development and budget management to brand awareness and lead generation. If you thrive in a fast-paced environment and have a proven track record of success in driving marketing results.
Responsibilities:
Develop and implement strategic marketing plans to achieve key business objectives and growth goals.
Conduct market research to understand target audiences and competitor landscape.
Manage and develop creative marketing campaigns across various channels (digital, social media, email, traditional media)
Oversee the production of marketing materials, including website content, blog posts, press releases, and advertising collateral.
Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
Analyze marketing data and track campaign performance using web analytics tools.
Lead and manage a team of marketing professionals (if applicable).
Collaborate with other departments, such as sales, product development, and customer service, to ensure alignment and successful execution of marketing initiatives.
Stay current with marketing trends and technologies and identify new growth opportunities.
Prepare and present marketing reports to senior management.
Bachelor's degree in marketing, communications, or a related field.
4+ years of experience in marketing management, with a strong understanding of digital marketing principles.
Proven track record of developing and executing successful marketing campaigns that drive results.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience with marketing automation tools and project management software a plus.
Passion for our industry and our brand.
Management
Ethiopia, Addis Ababa
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