Job Description

Digital Equb Financial Technologies PLC wants an experienced and dynamic Marketing Manager to join our team. The marketing manager will play a crucial role in developing and implementing strategic marketing initiatives to promote our digital financial solutions and drive customer acquisition and retention. The marketing manager will be responsible for developing and executing marketing campaigns, managing digital channels, and fostering brand awareness. This role offers an exciting opportunity to contribute to the growth and success of our innovative financial technology company.

Responsibilities:

•  Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and market penetration.
• Conduct market research and analysis to identify customer needs, market trends, and competitor insights.
• Collaborate with cross-functional teams to align marketing objectives with overall business goals.
• Define target audiences and develop customer segmentation strategies.
•  Develop and maintain the company's brand identity, ensuring consistency across all marketing materials and communication channels.
• Develop brand messaging and positioning to differentiate Digital Equb Financial Technologies PLC in the market.
•  Monitor and analyze brand performance and perception, identifying opportunities for improvement.
• Develop and execute integrated marketing campaigns across various channels, including digital, social media, email marketing, and traditional advertising.
• Create compelling and engaging content for marketing materials, website, social media platforms, and other communication channels.
• Collaborate with design and content teams to ensure the development of visually appealing and impactful marketing materials.
• Monitor campaign performance, track key metrics, and provide regular reports and analysis to management.
• Manage the company's digital presence, including website, social media platforms, and online advertising.
•  Develop and implement digital marketing strategies to drive online visibility, website traffic, and lead generation.
• Utilize analytics tools to measure and optimize digital marketing campaigns and social media performance.
• Stay updated with the latest digital marketing trends, tools, and best practices.
•   Develop and implement customer retention strategies, including customer loyalty programs and engagement initiatives.
•  Analyze customer behavior and feedback to identify opportunities for improving customer satisfaction and loyalty.
•  Collaborate with customer support teams to ensure consistent and positive customer experiences.